* Quality products are available in the Senior Market.
* Seniors are responding to solicitation.
*Cost Effective appointments.
*Seniors have the financial resources.
*The market is very identifiable: age, income, zip code.
*Huge market, huge future market potential.
*A variety of marketing strategies are available: direct mail, telemarketing, seminars, etc..
*Day time market
*In-home and easy access to the decision maker.
*Liberal underwriting.
*Great placement ratios.
*Great persistency.
*Opportunities for cross product marketing.
*Future looks great and long lasting.
*Working with seniors is both enjoyable and gratifying.
