May is Senior Month

"In 1963, President John F. Kennedy designated the month of May as a time to pay tribute to older Americans. In the U.S., those who are 65 years and older account for approximately 13 percent of the total population—by 2050, that percentage is expected to increase to about 20 percent."- USA.gov

For agents in the senior market this is an amazing opportunity! Take advantage of this theme, and contact your senior clients. Maybe send out a newsletter telling them how they are appreciated, including some interesting facts about their generation, and highlighting famous seniors in America!

To find content for a newsletter, visit the U.S. Census Bureau online. You'll learn some interesting facts about American seniors, such as:
• 16% are employed (of these, 55% work full-time)
• 20% hold a bachelor’s or higher college degree
• 66% live with relatives; 27% live alone; 5% live in group quarters; and 2% live in a household with non relatives

At Senior Marketing Specialists every month is Older American Month! If you have any questions about senior insurance products and how to sell them, give us a call at 1-800-869-2800! We specialize in training independent insurance agents in the senior market!