Suggested Reading: Endless Referrals by Bob Burg.
"All things being equal, people will do business with, and refer business to, those people they know, like and trust!"
Notes about Referrals:
1. Female clients offer almost twice as many referrals as males
2. A referral has already established your credibility and trust. With a lead, you have to start from the ground floor to establish your credibility and trust.
3. People buy because they like and trust you. Your credibility is what makes the sale!
Showing posts with label Suggested Reading. Show all posts
Showing posts with label Suggested Reading. Show all posts
Monday, February 7, 2011
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