A simple exercise to help you structure your advertising efforts

This exercise is one that Dan Mangus uses himself and recommends to other agents in the senior market. He says "it helps to come up with a unique selling proposition first and then market that to clients." While the exercise is relatively simple, you may find it challenging too. But it pays off to spend some time determining how you are really different from your competitors.

So here's the activity:

Just fill in the blanks of this sentence:

______(Your Name)______ is ______(You are unique how?)______ .

We'd love to hear what you come up with, so let us know here or email Lindsey at lindsey@smsteam.net. Thanks and have a great day!

“People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” Zig Ziglar