Tuesday, January 7, 2014

Change Before You Have To: Working the Senior Market

Since 1965 when Medicare began, soliciting people that are Medicare recipients has been the gateway to the Senior Market. For many years selling 200 or more Medicare Supplement policies would ensure an agent a standard of living well beyond the norm. But, things have changed.

With regulated prospecting, reduced compensation and a myriad of other issues selling 200 Medicare Supplements a year is hard work. Consider this:

200 Medicare Supplement Policies sold

Average commission 18 – 20%

Average premium $1700

200 X $1700 = $340,000 premium X 19% = $64,600 commissions

We at Senior Marketing Specialists are dedicating the month of January to helping you, the agent, add $30,000 to $40,000 in additional income to this equation seeing the same people you call on today for supplementing Medicare.

In our upcoming webinar on Thursday, January 9th we will be highlighting two primary products that your clients need, Final Expense and Guaranteed Issue Life.


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