...think "Baby Boomer" not "senior". As agents, we need to change our mindset and terminology when we address Baby Boomers. Rather than using the term "Senior", we should say "Baby Boomer". And instead of using pictures in our advertisements and presentations of elderly people, we should use pictures of younger individuals. Baby Boomers generally still think of themselves as young and active while they view seniors as those people in their 80s. This means that the Baby Boomer market is not going to be interested in purchasing "senior" products. It makes a lot of sense then for us to change the way we address Baby Boomers!
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