Suggested Reading: Endless Referrals by Bob Burg.
"All things being equal, people will do business with, and refer business to, those people they know, like and trust!"
Notes about Referrals:
1. Female clients offer almost twice as many referrals as males
2. A referral has already established your credibility and trust. With a lead, you have to start from the ground floor to establish your credibility and trust.
3. People buy because they like and trust you. Your credibility is what makes the sale!
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